Privacy Policy

Information We Collect

Last Updated: October 21, 2026

​

Welcome to Transformation Coaching ("we," "us," or "our"), owned and operated by CALI FIT WORKOUT LLC, a Missouri limited liability company (the “Company”). We are committed to protecting your privacy and maintaining the confidentiality of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites, including www.transformationcoaching.online, and any related pages, forms, and checkout pages (collectively, the "Website").

​

By accessing and using the Website, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your personal information as described herein. If you do not agree with the terms outlined in this Privacy Policy, please refrain from using the Website.

​

1. Information We Collect

We may collect certain information from and about you when you interact with our Website, including but not limited to:

​

Information provided by you: We may collect personal information you provide when you fill out forms, subscribe to newsletters, or communicate with us.

​

Automatically collected information: We may automatically collect certain information when you visit, use, or navigate our Website. This information may include IP addresses, browser type, operating system, referring URLs, page views, and interaction with our ads.

​

2. Collection of Data from Facebook Ads

We may utilize Facebook advertising tools, such as Facebook Pixel, to track user interactions and gather data for marketing and analytics purposes. This data collection helps us analyze the effectiveness of our advertising campaigns and improve user experience. The information collected through Facebook ads may include demographic and behavioral data.

​

3. Tracking Through Third-Party Software (Hyros)

We also use a third-party software called "Hyros" for tracking and analytics purposes. Hyros helps us understand user behavior, optimize our marketing efforts, and enhance your experience on our Website. Hyros may use cookies and other tracking technologies to collect information about your interactions with our Website.

3A. Coaching Platform (Everfit)

Coaching services are delivered through Everfit, a third-party coaching app (the "Training Platform"). When you enroll, we share your name and email address with the Training Platform so you can be invited and given access. Information you enter in the Training Platform is stored by the platform provider and is visible to your coach so we can deliver and adjust your program. That information includes your intake questionnaire, workouts, nutrition logs, check-ins, progress photos, body measurements and messages. Your use of the Training Platform is also subject to the provider's own terms and privacy policy. We do not sell information collected through the Training Platform.

​

3B. Payment Processing

Payments are processed by third-party payment processors, including Wix Payments, and, where you choose financing, by Affirm or another financing provider. These providers collect and process your payment information under their own terms and privacy policies. We do not receive or store your full card or bank account numbers. We receive limited transaction information, such as your name, email, amount paid, payment date, order number and payment status, which we use to confirm your enrollment, provide receipts, manage payment plans and keep business records.

​

3C. Text Messaging (SMS)

If you provide your mobile number and agree to receive text messages, we may send you messages about your inquiry, consultations, enrollment, coaching program, appointment reminders, and promotional offers. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP, and reply HELP for help. Consent to receive text messages is not a condition of purchase.

​

We do not share your mobile number or text-messaging opt-in data and consent with third parties or affiliates for their marketing or promotional purposes. We may share this information with service providers that help us deliver messages or provide customer service, solely to support those services.

​

4. Data Retention

We will retain the data collected from you throughout the sales cycle or, in the alternative, indefinitely, unless otherwise specified by applicable laws. The data retention period will be determined based on the purposes for which the data was collected and the legitimate interests pursued.